Thursday, June 20, 2013

Chevrolet Takes Five Segments in Initial Quality

Turns in its best-ever performance; ranks fifth among nameplates

DETROIT – Chevrolet vehicles are winning over consumers with their quality. According the 2013 J.D. Power and Associates Initial Quality StudySM, Chevrolet had five segment awards, more than any other brand, and ranks fifth among nameplates for initial quality.
“Customer satisfaction and quality are our top priority so these results mean a lot to us,” said Chris Perry, vice president of Chevrolet Marketing. “We will continue to listen and learn from our customers as a way to improve quality even faster on all cars, trucks and crossovers that wear the Chevrolet bowtie.”
Chevrolet turned in its best-ever performance in the study. Segment leaders for Chevrolet were:
Segment Award Recipients:
◾Camaro – Midsize Sporty Car
◾Impala  -  Large Car
◾Tahoe –   Large CUV
◾Silverado HD – Large Heavy-Duty Pickup
◾Avalanche – Large Light-Duty Pickup

Segment Top 3
◾Spark – Ranked Second  - City Car
◾Equinox – Ranked Third – Compact CUV
◾Silverado LD – Ranked Third – Large Light-Duty Pickup

The 2013 IQS is based on responses from more than 83,000 purchasers and lessees of new 2013 model year vehicles surveyed at 90 days of ownership. The study was redesigned for 2013 and provides manufacturers with information they can use to quickly identify problems and drive improvement.
Chevrolet’s commitment to quality and steady introduction of new, fuel-efficient products with the technology and features that more customers want helped the brand achieve record 2012 global sales of 4.9 million vehicles. In the last two calendar years, Chevrolet has grown faster than other high-volume global brands.